Media buying estimate calculator.

Select platform and bidding method to estimate impressions and clicks separately (shared formulas, parameters loaded per platform)

Input parameters

Budget (¥)

CPM (¥/1,000 impressions · auto)

CPC (¥/click)

CTR (click-through rate %)

Option 1 · CPC bidding

Pay per click: calculate clicks first, then derive impressions by CTR

Estimated clicks

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Estimated impressions

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Option 2 · CPM bidding

Pay per impression: calculate impressions first, then derive clicks by CTR

Estimated impressions

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Estimated clicks

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