Douyin Paid Media Buying Execution Plan Generator (this site does not record or store any data).
Douyin / Xiaohongshu (RED) universal media buying plan tool: Feeds estimate on the left (estimated impressions/clicks), execution plan generator on the right (generates the plan). Switch at the top, one-click import.
① Basic Information
② Core KPI Assumptions
③ Budget Allocation by Wave
④ Targeting & Audience Strategy (Editable)
Advertising platform
Input parameters
Option 1 · CPC bidding
Pay per click: calculate clicks first, then derive impressions by CTR
Estimated clicks
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Estimated impressions
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Option 2 · CPM bidding
Pay per impression: calculate impressions first, then derive clicks by CTR