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A Practical Handbook for Organic Traffic in Chinese

100 Questions on Chinese Organic Marketing

A practical guide to organic traffic in Chinese for marketers, founders, and PR professionals

Each question runs 800-1500 words, fully explaining one concept per question and readable on its own

  • 7Major Sections
  • 103Q&A Sections
  • 800+words / article
  • WeeklyContinuous updates
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Preface

Preface

1 article

  1. Preface: Why I Wrote This Book
01

Chapter 1: Fundamentals

15 articles

Build the right traffic cognition framework and understand the changes in the AI era

  1. What Is Organic Marketing? How Is It Different from SEO?SEOContent Marketing
  2. 2026 Chinese Search Traffic Landscape: What Does It Look Like? (Baidu/Douyin/Xiaohongshu/AI Search)BaiduXiaohongshu (RED)Douyin
  3. Why Is AI Search Eating Into Traditional Search Traffic?GEOAIGC
  4. What Is GEO (Generative Engine Optimization)? How Is It Related to SEO?GEO
  5. What Is AEO (Answer Engine Optimization)? How Can Brands Get Recommended by AI?AEO
  6. Has user search behavior changed? From "keywords" to "conversational questions"SEO
  7. How big is the impact of Baidu AI summaries on organic rankings?BaiduGEO
  8. Will AI assistants like Doubao/Kimi/ChatGPT replace search engines?GEOAIGC
  9. How is the ROI of organic traffic calculated? How to answer when the boss asks?SEO
  10. Tian Ji's Horse Racing Strategy: The Core Mindset of Winning Big with LessSEOContent Marketing
  11. 做自然流量需要多长时间见效？如何设定合理预期？SEO
  12. One-Person / Small Team Organic Marketing: How to Do It and What to Prioritize?SEO
  13. B2B vs. B2C: How Do Organic Marketing Strategies Differ?SEOContent Marketing
  14. Should Companies Expanding Overseas Still Invest in Chinese Organic Traffic?BaiduSEOGEOAEO
  15. Which organic channels are worth investing in over the next 3 years?SEO
02

Chapter 2: Search Fundamentals

20 articles

The core skills of traditional SEO remain the foundation

  1. Search Engine Crawling-Indexing-Ranking Principles (2026 Edition)SEOTechnical
  2. What are the essential differences between Baidu's and Google's ranking algorithms?BaiduSEO
  3. Choosing a Domain Name: The Iron Rules of Brand DomainsSEOTechnical
  4. Website Structure: How to Design It for Maximum SEO Friendliness?SEOTechnical
  5. Keyword Research: The Complete Process (From Requirements to Execution)KeywordSEO
  6. Are Long-Tail Keywords Still Useful? How Keyword Strategy Is Changing in the AI EraKeywordAIGC
  7. Title / Description / H1: How to Write Them? Any Templates?SEOContent Marketing
  8. What Is Search Intent? Why Is It More Important Than Keywords?KeywordSEOAIGC
  9. Content Quality Criteria: What Are They? How Does E-E-A-T Apply in the Chinese Market?Content MarketingSEO
  10. Internal Linking: How to Do It and the Underlying Logic of Authority FlowSEOLink
  11. Are backlinks still useful in the Chinese market? How do you build backlinks safely?SEOLink
  12. How Much Does Website Speed Affect Rankings? How to Optimize?SEOTechnical
  13. Must-Do Items for Mobile OptimizationSEOTechnical
  14. Practical Value of Structured Data (Schema) in Chinese SearchStructured dataSEO
  15. Proper Configuration of robots.txt and sitemapTechnicalSEO
  16. HTTPS / 301 / 404: How Should These Technical Details Be Handled?TechnicalSEO
  17. SEO for multilingual websites: how to do it? Does hreflang work on Baidu?SEOTechnical
  18. Website Redesign / Domain Migration: How to Avoid Losing Rankings?SEOTechnical
  19. Penalized by Baidu? Here's How to RecoverBaiduSEO
  20. SEO Data: What to Look At? Core Metrics and Tool RecommendationsSEO
03

Chapter 3: AI Search Optimization

15 articles

Incremental strategies for the AI search era

  1. AI Search Engines (Perplexity/ChatGPT/Doubao): How Do They Cite Information Sources?GEOAIGC
  2. 怎么让 AI 回答中推荐我的品牌/产品？GEOBrand
  3. AI Summaries vs. Traditional Organic Rankings: How Do Optimization Strategies Differ?GEOSEO
  4. Why Is Structured Content More Friendly to AI Crawling?Structured dataGEO
  5. FAQ Page Writing: How to Get Cited by AI?Structured dataGEO
  6. Data, Tables, Lists—What Content Formats Does AI Prefer?GEOContent Marketing
  7. Brand Knowledge Graph: Getting AI to "Know" Your BrandGEOBrand
  8. How to monitor how often a brand appears in AI answers?GEOBrand
  9. AI Search Citation Links vs Traditional Ranking Clicks: The Traffic Model Has ChangedGEOSEO
  10. AI Model Training Data Cutoff Dates: What They Mean and How to Use ThemGEOAIGC
  11. Baidu AI Summary Trigger Rules and Optimization TipsBaiduGEO
  12. Douyin Search's AI Recommendation Logic and Content OptimizationDouyinGEO
  13. Underlying Rules of Xiaohongshu Search RankingXiaohongshu (RED)SEO
  14. How to create Zhihu content that captures both on-platform ranking and Baidu traffic?ZhihuBaidu
  15. Can AI-Generated Content (AIGC) Be Used for SEO? Where Are the Risks and Boundaries?AIGCSEO
04

Chapter 4: Content Marketing

20 articles

Content is the fuel for all organic traffic

  1. What kind of content can serve both users and search engines?Content MarketingSEO
  2. Content Planning Workflow: From Keywords to Editorial CalendarContent Marketing
  3. Writing Structure for a High-Ranking Article (with Template)Content Marketing
  4. How to use AI tools to assist writing without being flagged as AIGC junk?AIGCAI detection
  5. How to write an AI Q&A page?Content MarketingGEO
  6. Product Pages vs Content Pages: How Do SEO Strategies Differ?SEOContent Marketing
  7. Search Optimization for Video Content (Douyin/Bilibili/WeChat Channels)DouyinBilibiliContent Marketing
  8. Image SEO: ALT Tags, File Names, Image Search TrafficSEOTechnical
  9. Does content update frequency affect rankings?Content MarketingSEO
  10. Content Refresh: How to Update Old ContentContent MarketingSEO
  11. Content Matrix: How Do You Split One Topic into Multiple Articles to Cover Traffic?Content MarketingKeyword
  12. UGC (User-Generated Content): How Does It Serve SEO?Content MarketingSEO
  13. Correct Use of Content Deduplication and Canonical TagsTechnicalSEO
  14. Press release marketing techniques for Chinese searchContent Marketing
  15. How to Judge Content Quality in the AI Era? Do Advertorials vs Original Content Still MatterAIGCContent MarketingAI detection
  16. How do you run a corporate blog to bring in organic traffic?Content Marketing
  17. SEO value of case studies, whitepapers, and industry reportsContent Marketing
  18. Content Localization: How to Adapt the Same Content for Different Platforms?Content Marketing
  19. Competitor Content Analysis: How to Find Content Gaps?KeywordContent Marketing
  20. Content Moats in the AI Era: What Content Won't Be Replaced by AI?Content MarketingAI detection
05

Chapter 5: Platform Operations

15 articles

Organic traffic battlegrounds beyond search engines

  1. How to create an encyclopedia entry? Baidu/Sogou/Toutiao encyclopedia step-by-stepBaiduBrand
  2. SEO Placeholder Tactics for Baidu Zhidao / Zhihu Q&ABaiduZhihu
  3. Does Baidu Tieba Still Have Traffic Value?Baidu
  4. Search Ranking Rules for WeChat Official Accounts (WeChat Search)WeChat
  5. How do Xiaohongshu posts achieve search ranking?Xiaohongshu (RED)
  6. Douyin SEO: Optimization Logic for Titles, Tags, and CommentsDouyinSEO
  7. Bilibili Content: How to Rank on Baidu?BilibiliBaidu
  8. How to leverage Zhihu Columns' authority advantage?Zhihu
  9. Local SEO for Business Map Listings (Baidu Maps/Amap)BaiduSEO
  10. ASO and Search Optimization SynergySEO
  11. Organic Traffic from GitHub / Technical Communities (for B2B/Developers)BilibiliSEO
  12. Are Vertical Industry Forums Still Valuable?SEO
  13. On-platform SEO for e-commerce platforms (Tmall/JD/Pinduoduo)E-commerceSEO
  14. How should Chinese SEO work with a foreign trade independent site?E-commerceSEO
  15. How do you track and respond to algorithm updates across platforms?SEO
06

Chapter 6: Advanced Practice

17 articles

Advanced strategies + project management + performance measurement

  1. How to Build an Annual Organic Marketing Strategy? (With Framework Template)SEOContent Marketing
  2. SEO Team Structure and Division of RolesSEO
  3. How Should Clients Evaluate SEO Service Providers?SEO
  4. How do agencies demonstrate SEO value to clients?SEO
  5. Building a Data Monitoring System: Tools + Metrics + Reporting CadenceSEO
  6. Complete Workflow for Competitor SEO AnalysisSEO
  7. SEO Management Strategy for Large Websites (100K+ Pages)SEOTechnical
  8. SEO Cold Start Playbook for New Sites from 0 to 1SEO
  9. Brand Term Protection: How to Prevent Competitors from Hijacking Your Traffic?BrandKeyword
  10. Lawful Methods for Suppressing Negative InformationBrandSEO
  11. SEO + SEM Synergy Strategy: How Should Paid and Organic Work Together?SEO
  12. Cross-Department Collaboration: How to Get Product/Tech/Content Teams to Work with SEO?SEO
  13. From SEO to GEO: How Do Traditional Teams Transition?GEOSEO
  14. AI Tools Application Checklist for Organic Marketing WorkAIGCContent Marketing
  15. How should a corporate website be transformed to be cited by AI? A website upgrade guide for the GEO eraGEOTechnical
  16. Final Words: Career Development Paths for Organic Marketing Practitioners
  17. Appendix: Common Tools List and Recommended Reading
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